Friday, 24 December 2010

Dear John...or whatever your name is, Mr. Editor

Dear (mainstream health and fitness magazine for men),

I'm cancelling my subscription. Actually, I'm letting it lapse. I'm not renewing.

I appreciate the many email reminders, the phone call, the mail and the big renewal reminder on what was supposed to be the final issue, and again on the one after that and proactively on the next one, should you send it.

Please don't misunderstand, it's not me, it's you. Seriously - it's you.

You see, when I first started reading your mag there were normal guys, or at least non-famous guys on the cover. Now I feel like I'm reading my sister's Tiger Beat magazine with all the teenage werewolves (shouldn't they be hairy?) and young manorexic brooding vampires. I couldn't possibly look like that, and I didn't 30 years ago when I was their age (and neither did any of my friends). It's kind of creeping me out and I won't even take your magazine on a flight in case security thinks I'm a pedophile and rips apart my laptop. Seriously.

Sure, I got older but I really did (and still do) enjoy the health tips and workout schedules. I've learned a lot, and I'll miss that.

It's just that I'm having trouble reading red-letter 8 point font on a yellow background. When you print for young eyes only it makes me think you're not expecting middle-aged guys to read it. Even with glasses and a 100W bulb I'm getting all crotchety trying to make heads or tails of it, dadgummit! Seriously, pages 36 to 46 in December's issue were painful.

I don't need or even want masturbation tips and techniques. I don't need to know how to have the BEST SEX EVER TONIGHT!, however I would be happy to write an article (although it's all relative, isn't it?)

Lately you've been adding some social justice articles such as the one addressing euthanasia and the one about the pizza giant's tomato gluttony, and I appreciate that. But the rest of the content and the layout of the magazine has me feeling like one of those old dudes in a bar with his dress shirt untucked and his hair all gelled trying to look like one of those young dudes who actually can pull off that look, at least for another couple of years.

So thanks. I'm not unsubscribing on line, so I look forward to receiving your five emails a day containing all the same stuff I've been paying for in the magazine anyway.

All the best,


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