Sunday, 18 December 2011

Spam and Speedo

It's always amusing to me that a brand name can have both a positive and negative meaning.

Take Spam, for example.  No really, take it.  I've got three cans still in my cupboard from the mid-seventies.  Spam is a pork and ham canned meat invented in 1937 by Jay Hormel.  They've sold seven billion cans of it.  But it also has negative connotations as unsolicited emails, and is defined on the web site thus:

"The term spam refers to submitting the same message to a large group of individuals in an effort to force the message onto people who would otherwise choose not to receive this message.

Speedo is another brand new that evokes both positive and negative reactions.  Picture your middle aged uncle in a Speedo.  Sorry about that.  Now imagine a competitive swimmer wearing something other than a Speedo.  Sure, there are other brand names but they are all grouped, in the mind of those who don't care or know, as Speedo.

There's a lesson in this for all of us.  If you figure it out, let me know.   I'm buffaloed.

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