I know a sales guy who has worked his way on to the agenda of almost every orientation session at his rather large company. They produce experiences, and most new associates wouldn't even think they'd need a sales guy whose only job is to sell the world renowned memories they make. Sales guy will work sales missions around orientations just to be available to spend a few minutes with the newest members of the team.
He tells them what he does, and then gives them the tour and sells them on the value of what they'll be doing. He answers all questions openly. He does such a thorough job that most employees aspire to be customers themselves, and this is not an inexpensive proposition. But sales guy wants their friends, family and neighbours to be customers too, and he wants referrals. So he asks the new folks to raise their right hands.
"I now deputize you as official sales people at XX company," he solemnly intones. It always gets a laugh. Some of these people will never come face to face with a customer, and others will have contact daily. Even an overnight janitor is deputized.
"You are all now officially part of the sales team," he says. "If you meet someone who you think could benefit from what we do here, let me know. You don't have to remember my name, just remember there's a guy here who does what I do. All you have to do is call the company switchboard and ask for that sales guy. They know how to find me."
Not only do most of his coworkers remember his name, but he gets some pretty decent referrals that have lead to some amazing business for the company.
Everyone sells. Some of us just do it for a living.