Wednesday, 28 November 2012


I shudder to use the word "bully" to describe anything other than actual bullying, of which I have experienced very little in my life, either as victim or perpetrator.  I'm not saying I haven't, I'm saying it was nowhere near as widespread as it appears to be today.  As it appears to be today...

I have, however, witnessed a few prominent personalities on Twitter using their 140 characters to bully tweet.  In 140 characters or less, here's my definition:

#bullytweet: Influential social media "celeb" identifying business by Twitter handle to be overcompensated for real or perceived slights  A person who bully tweets is a #twit. 

You see, when you name the business there's a good chance their social media person will catch it, and rush to overcompensate to avoid public relations damage.  I once watched a weekly TV consumer show take a company to task because they had tweeted a problem, and a full 30 minutes later they had not been contacted.  Wow, they had to wait 30 minutes.  They could have asked for the manager on duty, had the conversation, solved the problem and been on their way home in less time.

  • Not long ago I followed a well-known twit as she had a meltdown and blamed her intern for deleting some very important files.  There is no doubt that her intern follows her on Twitter and must have been humiliated.  She went on to berate me with uncomplimentary nicknames for pointing it out.  #twit #bullytweet
  • Recently a renowned twit and keynote speaker decided to name his hotel in a 140 character complaint about the view from his room.  If memory serves, this same guy whined about his kid's cheeseburger at McDonald's, identifying the location and an employee.  #twit #bullytweet
  • A well followed travel expert tweeted about a problem in his hotel room, and fortunately the manager happened to follow this guy and had someone knocking on his door with a solution in less than 10 minutes.  Unfortunately there was no follow-up tweet of appreciation. #twit #bullytweet
It seems to me there was a time when one just picked up the phone and called the front desk when you had a problem. 

Back then, however, the whole world would never know how so very important you are, in 140 characters or less.

No #twits were named in this blog.

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