Thursday, 27 November 2014


In the 80s I had a room in a house with 7 other people.  One of my roommates was a talented playwright who wrote a musical called "Waiting".  It was about the waitstaff in a restaurant who aspired to be elsewhere and otherwise, most of them actors waiting for their big break so they could get out of the restaurant biz, so they could stop being waiters (get it?)  It featured a catchy tune I can still hear in my head more than 30 years later..."I don't want to wait...forever"

And yet that's what so many sales people do.  Wait for the phone to ring, wait for the customer to walk in the door, wait for the prospector or business developer to turn over a hot lead, waiting for their big break....

Hey, I know it's hard, but fewer and fewer customers are walking through the door these days, whether it be the door of the telephone, or email, or an on-line inquiry, or the actual door of a retail establishment.  You don't want to wait forever, do you?

The successful sales person of the future will not rely on location, advertising, marketing or anyone other than themselves to find the client and develop the biz.  

All those things will only be sales support.  The rest is will be up to you.  But here's a hint...

It already is.

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