Wednesday, 28 May 2014

Cold Call Hell

I like getting cold calls from sales people.  I learn a lot from them.  Some of them are very good and walk me through the buying process expertly.  I literally take notes.

I always try to return calls to sales people who leave me a voice mail.  I know how frustrating it can be to not get a call back.

Sometimes, and frankly not very often, a really bad sales person will call.  Today was one of those days.  The guy launched right into his spiel for a product we could never possibly use, and after talking a mile a minute for about 3 minutes he asked me if it was something in which I'd be interested, a direct question that invited a direct answer.  Not a "how does that sound?" open ended question, but a closed yes or no question.  "Is this something that interests you?"

I gave him a chance to clarify.  "Are you asking me if I'd be interested in buying your product?"  "Yes," he said.  "Is this something you could use in your operation?"

"No," I responded politely.  "No, it's really not."  I waited for him to probe a bit, try again, restate his case...anything.  After a prolonged period of uncomfortable silence he finally thanked me for my time and hung up and went back to his misery of unsuccessful cold calling, probably wondering why nobody's buying.

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